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Grzeczność na sprzedaż. O zdrobnieniach językowych w rozmowie handlowej

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dc.contributor.author Tyka, Joanna
dc.date.accessioned 2017-07-25T13:06:39Z
dc.date.available 2017-07-25T13:06:39Z
dc.date.issued 2011
dc.identifier.citation Linguistics Applied 2011, Vol. 4. en_US
dc.identifier.uri http://repozytorium.ukw.edu.pl/handle/item/4177
dc.description.abstract Instrumentalization of the market language is a phenomenon negatively evaluated by language researchers. A matter of exceptional interest is the use of forms of etiquette which, to a large extent, outlines the atmosphere of relations between a customer and a seller. It is also worth examining the functioning of fairly ‘inconspicuous’ mechanisms of human speech such as diminutives. Diminutives are expressions that are created as a result of word-forming derivation, i.e. after adding such formants as -ek, -ik, -ka, -ko to a base of word. Therefore, the topic discussed in the article is the communicative sense of using diminutives in the language of modern trade. From a communicative point of view, the use of diminutives is subject to various strategic intentions carried out by a seller during a market conversation which include: a strategy of decreasing the distance and a strategies of politeness. Moreover, the use of diminutives is characteristic at the interactive level of communication when the speaker (seller) disturbs the Polish cultural norms of polite behaviour, for instance, when he/she disturbs other person’s sense of privacy during official contacts. en_US
dc.language.iso pl en_US
dc.publisher Wydawnictwo Uniwersytetu Kazimierza Wielkiego w Bydgoszczy en_US
dc.subject politeness en_US
dc.subject market discourse en_US
dc.subject diminutive en_US
dc.title Grzeczność na sprzedaż. O zdrobnieniach językowych w rozmowie handlowej en_US
dc.title.alternative Politeness for sale. On using the diminutives in the market conversation en_US
dc.type Article en_US

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